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This exemplifies the prototypical customer when I am describing my segment of people who would be interested in buying a quick, shoe cleaning product. He is an active college student that can consistently be seen walking to and from class, going for runs in the park, or even playing with his dog in the backyard. Because of this, his shoes constantly get dirty and are in need of cleaning. Yet, he loves to spend his money on other discretionary things, such as going out to eat with his friends or going to basketball games. Becuase of this, and his busy school schedule, he only tends to buy an item when he knows the purchase will be worth the money. In his free time away from working out and school, he likes to watch sporting events, and especially go to the beach. Because of this, he works part-time as a manager at his local gym as a lifeguard. His favorite movie is Batman the Dark Knight, and his favorite television show is The Office. His dog's name is Kevin, and he is a 3-year-old yellow lab. 

I have a few things in common with this avatar. Both him and I are college-aged kids who enjoy exercise and the outdoors. However, I do not own a dog and generally enjoy home cooked meals more than from a restaurant. Both him and I tend to analyze our purchases to ensure that the money will not be wasted. I do not think this is a coincidence that I have a lot in common with my avatar. I created a product out of a need of mine, so therefore the person would be similar to me. This is because I believe the need to be a common problem for someone my age.