23A - Your Venture's Unfair Advantage

1) The shoe cleaning product itself
- This product would be our own formula that would allow for a quick shoe cleaning spray. This would be a mix of chemicals or other products that would be hard to copy unless given inside information.
2) The people working with me
- These people on my development team would be hand selected by me, so I know their human capital would be centered around the business, which is something very unique to my business.
3) The business culture
- My company would be filled with people that truly appreciate and enjoy the business they are in. These would be people who have always been interested, either through basketball, magazines, etc.
4) Social media presence
- The product would be heavily featured in Instagram ads and other such ways of social media. However, this is not as valuable and unique since any company can do this.
5) The price of the product
- The product will be cheap, however, so are many such cleaning products that can be used around the house. One of the main target groups will be college-aged kids, and thus one of the main selling points is the price.
6) The multi-fabric use
- The shoe cleaning product will be able to be used on all shoe materials, from leather to mesh, etc. This will be a unique quality of my product.
7) The development process
- The product will be constantly updated to keep up with the shoe trends of the time, so as to constantly work and not ruin anyone's look.
8) The unmet need
- This is a product that will constantly be needed, as there will never be a world in which shoes don't get dirty. Because of this, people will always have a need for the product so as long as they want to clean their shoes.
9) The joy of the business
- When I would ultimately go through with producing this product, I would need financial backing from years of previous work. Because of this, this product would be made because I enjoy the process, rather than out of financial necessity. This would ensure positive vibes throughout the staff that would make people want to work together.
10) Pairing this product
- Ideally, my product would be sold in skate shops and at places like Sports Authority. I would have these placed next to where the shoes are, or at the counter because people would want to buy those items together. People are always buying shoes so this will be unique to my product because it will allow for consistent demand.

My companies most valuable resource, in my opinion, is number eight. This is because having a company based on a need that will always be there will ensure for constant sales, and will not be a product that goes in and out with phases. This part of the list would be a main point of my business model.