Figuring Out Buyer Behavior No.2

The segment that I once again interviewed was college-aged kids, and particularly those that are more active than not. Before the interview, I made a quick list of possible alternatives to my idea of a spray-and-scrub cleaner for shoes. These included:
- Putting the dirty shoes in the washing machine.
- Doing nothing with the shoes.
- Buying a new pair of identical or similar shoes.
- Trying to find remedies around their apartments/houses.
I interviewed three different friends this time, and for each of them the choice came down to a combination of factors. The first, my friend Dave, said it would come down to whatever was the cheapest for him and that could fit into his busy schedule. My two other friends that were interviewed, Dean and Matt, said that price was a major factor for them as well, and quality of the finished product also mattered immensely. Each of the three said that their preferred method of purchase would be online because it does not require the time and effort to go to a store and buy a product. However, Dave said that if going to a store would provide the quickest and cheapest way then he would do that instead of shopping online. Dean and Dave said that determining rightness would be about how much cleaner the shoe looks, and for how long it lasts. Matt based this decision based off of how long the actual product would last, and how many times he would be able to use it. All three said it would only be a bad purchase if the product did not work well or did not match the price expectations. Based off of this, I concluded that selling this product online would be the best way to reach the biggest client base. I also concluded that the main factor for many college-aged kids is the price of the product, so providing it for as cheap of a price as possible is a needed step. I would describe this segment as very rational and very thoughtful of their purchases due to the lack of a major budget for college kids.